Men's Health Magazine is a the male version of Women's Health. The magazine covers fitness, health, nutrition, grooming, tech, weight loss and more. The magazine's cover pages vary a little more than the past magazines researched; but the majority of the issues are of a toned, healthy and appealing male on the front. The male is either centered or on the right third of the page. The white background with either a bold red or orange title is common. This helps in bringing out the title and male on the front, showing off the benefits of a healthy lifestyle, which then helps sell the magazine. The colors used are white, black, red and yellow, with different text style/fonts for each subtext surrounding the man. All of the subtexts are in bold to help catch the eye of the reader, as well as exclamations used on some of the sayings. The words surrounding the man are similar to other health/fitness lifestyle magazines, with clever sayings, quotes or titles of articles used and soon to be discussed in that particular issue. The man's head is covering a part of the title which is a common theme throughout all of the magazines issues, help making them unique and bold. There is a small subtext of words above the title saying something inspirational; as well as another small subtext below the title saying the date issued, helping inform the reader of how recent the magazine is.
Contents:
The kinds of articles used are nutrition and healthy eating, physical fitness and men's fashion. They discuss some workout plans and how to maintain a healthy lifestyle. Like every other health and fitness magazine, the ads are filling the pages, frequently used on most pages, and alternating before and after the main articles. The ads are products that are most recommended by health and fitness professionals, like nutritional foods and self care products that benefit the body and lifestyle the reader wants to achieve the most. Like the Women's Health Magazine, the pictures used in articles and table of contents are related to the overarching idea of each article written. For example if it is a food health article, they will show a visual idea of the food they are discussing. Or if it is about a workout technique/strength building it would be a picture of a male working out or lifting weights.
Distribution:
The distribution number for Men's Health Magazine is around 1.8 million, so my group and I are projected to sell around 900,000. Men's Health has won several of awards for its journalism, uniqueness and high esteem. Some of the awards being the General Excellence Award, several Ad Age Media Vanguard Awards, National Magazine Awards, journalism awards and Reader's Choice by Ad Week.
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