Mid Term Submission

Cover: In formulating my rough draft, I used my template plan and inserted subtexts and photos to make it look more like a cover design. I followed the plan and inserted the cover model in the center of the page. I planned on having it around waist up and his head covering a part of the title. Once I did that I followed the template on where and what to put on the subtexts. Some of them are headlines with summaries, others are main article headlines, others are featured articles and some are encouraging quotes to the audience reading. I decided on changing my plan on a white background to a light grey background because it added some color dimension and also made the whole page 'pop' more. I chose the subtexts and headlines to be centered around the colors of pink, white and a grey-black. I made that decision because in the magazines I researched, the subtext's colors always matched the model. The model has on a shirt with pink and black, the colors representing Fresh Kitchen, so I made the surrounding colors match. I varied the fonts, sizes and colors of the words surrounding the cover model. I did this because it is whats done in the magazines I researched, but also because it helped the cover stand out and bring attention to it. The variety also helped represent the purpose of the magazine and bring out it's Sarasota features. I chose to place the subtexts in the spots chosen because it is what I previously planned on doing and it was following what is normally done in health and fitness magazines.

Table of contents: For my table of contents, I followed my template but also changed the format and added pictures and a encouraging quote at the bottom. After I chose the two pictures I wanted to use from my scouting locations plan, I inserted them into the template and ended up moving my words to from the right of the page to the top half of the page. I did this because in order to fit the picture I took, the words had to move above and to the side. This also helped make the picture more relevant and noticed. I ended up inserting my second picture in the place I planned it to, on the top right next to the title. This format I found common in many magazine table of contents. This picture helped show its relation and inclusion of Sarasota. The picture of the girl running helped show younger age group audiences and a visual representation of the active life we are encouraging to our readers. And finally, I added an encouraging quote at the bottom of the page. I ended up having a small amount of white space at the bottom and found it fit to add a quote, which is also a technique I have seen done in magazines researched. I chose 'Get Fit TODAY!' because it helps show the readers that if they read this issue and take some action, they can become healthy and fit in a short amount of time. I chose the font and color of blue because it matched the color design of the rest of the page, which in turn helped tie the whole page together.

Article: I didn't have a whole lot of planning for the two-page article. I had always known I wanted around 3-4 pictures, a large title on the top half of the first page, and two columns of words on the first page and 3 columns on the second. I chose a plain black color and basic font for my words to make the article easy to read and follow. I added the 3 pictures because of my planning from the scouting locations blog. I chose to have one on the front page and 2 on the second to help provide visual representation of what I was describing in the article. I added captions under the pictures to help show the reader what the picture is and how they can go to Fresh Kitchen while living in Sarasota Florida. I chose a bold pink font and color for the title to tie into the pink and black color design, but also to help the title stand out to the readers and desired audience. 

I believe all the planning that came into this and the final decisions made helped contribute to this rough draft. All the changes and/or decisions were all for audience and desired social groups, but also to help bring in the sole purpose of the magazine. 

Scouting Locations for Photo Shoots

For the cover:

I ended up choosing the second photo of Grant Calvin because he looked more happy and comfortable than the first photo. I planned on having my cover page of a younger aged model to represent that particular Sarasota social group and I achieved that. I also planned on having my model smile and be in some sort of pose, which helped me narrow it down to the second photo. Also, there was much better lighting and framing in the second photo. I chose this photo because I wanted a smiling, inviting face on the front to help bring the audience in and encourage them to read and become healthy and fit.

Table of Contents:

For my table of contents, I wanted the page to display 2 separate pictures. One of the pictures being a person of any age group doing a fitness type movement, and one being a scenic picture of a popular/well-known place in Sarasota. I ended up choosing the girl running over the man meditating. I made this decision because I wanted brighter lighting and I planned on having a person moving in the 'active' picture. The shape, style and meaning of the girl running better suited the magazine and its overall purpose. Both pictures represented various social groups for our audience, but I personally felt the picture of the girl running was a better fit to the theme. As for the scenic picture, I ended up choosing the Ringling Bridge picture. I chose this picture because that bridge is a huge representation of the city of Sarasota and displays in many locations. This bridge also fit the same color schemes and theme as shown in the other picture on the page of the girl running. This helped make my decision over the park, fields and beach.  

Main Article:

For my main article, I planned on having my pictures relate to the main topic of the article. Which in my particular issue of this groups magazine was Fresh Kitchen. I wanted one of the outside of the building, one inside, one of the food and one of the menu. When formatting my article I only had limited space and ended up choosing the top 3 pictures shown above, discluding the menu pictures. I decided on that because my article already talked about the products they sell, so to show the menu would be repetitive. The 3 pictures I chose were all what I planned on wanting. They had to right lighting and format and all represented the purpose I was trying to display to the desired audience. They showed different aspects of the restaurant, which helps advertise the place to the readers and the various social groups. 

Schedule Photo Shoot

For the images displaying in my magazine, I want to use some of the photos that I got from scouting locations and some from my interviews. For my cover page and main article, I want the pictures to revolve around Fresh Kitchen, since that is what I saw done in the magazines I researched. The cover page picture usually related to their main article of that particular issue. So in scheduling for these photos, I wanted an employee from Fresh Kitchen to be on the cover, representing the Sarasota business owner/employee social groups. For my table of contents I would like other photos of the city and of the younger age groups doing active things. For my contribution to this group project, I wanted to get pictures of all things related to health and fitness, some being food, active life, and wellness/beauty products, all focusing in on the city of Sarasota. For the scheduling aspect of things, I was free both Monday and Tuesday of the 17th and 18th of December. Like I mentioned in my interviewing blog, for my main article photos I was free after school and had plans lined up with the person I was interviewing where I would take the photos needed at that location. For the people I needed to interview, we all came together a few days before and figured out our schedules, finding one day that would work for all of us. Tuesday happened to be that day and we worked out when they would be working that day and when their breaks were. After that was all situated, I went to Fresh Kitchen about 30 minutes before each of their breaks. In this time I had planned to take photos of the outside of the building (including the sign with their name), the inside of the restaurant and the food/menu. These photos purpose was to represent the foods they sell there, the location, and how the restaurant runs. After those photos were taken I had planned on taking photos of and interviewing each person on their break. I had planned to put them against a blank white wall so it was easier to photo shop them on to the cover page. As for the scheduling for pictures of Sarasota and the younger social groups, I did not need to plan with a separate person for photos, for I was available Monday and Tuesday right after school. I planned on going to 2-3 healthy food restaurants and 3-4 popular Sarasota locations. After researching, I planned on going to Fresh Kitchen, First Watch, and the Breakfast House for healthy food restaurants. Then for locations, I chose Celery Fields, Lido Beach, the Ringling Bridge, and Payne Park. Here are the photos I ended up getting, all taken for the purpose of the magazine and to represent various locations, age groups and social groups in Sarasota.

Fresh Kitchen:

First Watch and Breakfast House:

Ringling Bridge and Lido Beach:

Payne Park:

Celery Fields:

Schedule Interviews and Develop Questions

For my main article of this issue, I wanted to talk about one of the most recently opened healthy-food places in Sarasota, Fresh Kitchen. To add credibility and Sarasota relevance to this article, I decided to interview 2 local residents who work at Fresh Kitchen. I personally know 2 people that work there and their names are Jordan Feathers and Grant Calvin. They both go to Sarasota High School and have worked at Fresh Kitchen for several months. I will put their quotes, answers and opinions into my article adding interest and dimension for the reader. I feel like interviewing these employees will encourage readers to go there and try their food based on the answers from the people working there, whose goal is to achieve a healthy life for as many people in Sarasota as possible. I plan on interviewing these people Tuesday, December 18th when I will go into the restaurant and interview them on their break with no distractions. In the process of working out schedules, I was available on Tuesday after school and they both let me know they were working that Tuesday afternoon. I asked when their break was going to be at and they responded 7 and 8 pm. I decided that I will come in at that time and interview them then. The questions I write I would like to vary based on the foods they sell there, the restaurant's mission, the most popular/common foods, and what diets or morals they go by. I want opinions of the employee's to bring in a personal aspect to the article, but I also want facts and statistics about the restaurant that will make the article more trustworthy but persuasive. I would like 4-6 questions to ask the employees so I have variety and have many opportunities to pull good quotes for the article. I want to ask both employees the same questions so I am able to see different point of views about the restaurant. Here are the questions I am going to ask...

Fresh Kitchen Employee: Jordan Feathers
1. Vegan diets are one of the most popular diets in today's generation, so what are some of the most popular foods sold at Fresh Kitchen that support a vegan diet?
2. Why do you believe Fresh Kitchen decided to grow and open in Sarasota, Florida?
3. What is your goal as an employee for customers and residents of Sarasota coming to this restaurant?
4. What is Fresh Kitchen's mission for healthy living?
5. What are some of your favorite foods and why?
6. How long have you worked at Fresh Kitchen, and what things do you like about it?

Fresh Kitchen Employee: Grant Calvin
1. Vegan diets are one of the most popular diets in today's generation, so what are some of the most popular foods sold at Fresh Kitchen that support a vegan diet?
2. Why do you believe Fresh Kitchen decided to grow and open in Sarasota, Florida?
3. What is your goal as an employee for customers and residents of Sarasota coming to this restaurant?
4. What is Fresh Kitchen's mission for healthy living?
5. What are some of your favorite foods from Fresh Kitchen and why?
6. How long have you worked at Fresh Kitchen, and what things do you like about it?

Flat Plan

In making this flat plan I decided what articles I would like to appear in this specific edition. Other health and fitness magazines that I researched all included articles on health, dieting, exercise techniques, skin care, mental wellness and workout apparel. Since my magazine is related locally, I decided to take those topics and tie them in to our target audience of all ages in Sarasota. Common articles are "Top *blank* ways to *something related to getting healthy*" or "How to's" or Op-Eds on certain topics including the editors opinion viewpoint. Some examples include, "Local Residents: Top 5 tips for Achieving Healthy Skin", "Best Places to Eat in SRQ While on a Healthy Diet", "Managing Stress with Exercise" and "On a Budget: How to Look Good While Working Out". Some of my articles like "Daily Wellness May Keep your Body Looking Younger" and "The Benefits of Exercise" include an Op-ed with it, helping add the writer's viewpoint on the topic, which was a strategy used in the magazines I researched. I chose these articles so I can help the reader achieve the magazine's main goal of helping people in Sarasota become healthier. I included some articles that will be used in every issue, like "On a Budget", "We Ask You" and "Local Residents" which was also a technique I noticed used in the magazines I researched relating to wellness. This helps create a local feel to the magazine, drawing in our Sarasota audience. I chose to separate the articles with ads in an identical way as used in health and wellness magazines. I aimed for half articles and half ads to evenly capture both ideas. As well as I used ads in a row of 2-5 pages, and articles in between of 1-4 pages, resembling magazines researched. 

Cover Design Template

The magazine is called 'Sota Wellness. This title was collectively decided on by my group and I because, like other health and fitness magazines, it is usually one to two words and is relative. We based ours like 'Women's Health' and 'Men's Health', but related it locally because our content will be about different areas of Sarasota, and chose 'wellness' because we will be talking about health, fitness, diets and more. We shortened Sarasota to keep it modern but short so 'Sota and 'Wellness' would flow together. I used Microsoft Publisher as my way to build my cover template. I chose a bold and basic font in a bright, hot pink color so the title will stand out to the desired audience. I will eventually schedule a photo-shoot for the person on the front, it being someone from a local health-based restaurant. I will be showing the person's head and torso, covering the full length page. The model's head will cover part of the title, the 'W' and 'E' in 'Wellness', which is commonly used in all other healthy lifestyle based magazines. I chose a blank, white background that will help bring out the person on the cover, the title and the subtexts surrounding her, which helps appeal to the reader much more. I decided on a bold, different font/color subtexts surrounding the person. This is going to provide variety for the reader and bring in the whole general color idea of pinks and blacks. The subtexts are titles of articles in this issue and inspirational quotes to help the reader be inspired to live healthier and keep in shape. I named them "headine" for article names, "feautured article" and "main article headline" for the most important articles of the issue, and "subheading" for the inspirational quotes. All these decisions I made were to appeal to the audience of readers interested in becoming healthier, and were based on decisions made by magazines I researched. For my inspiration on this cover page, I used SHAPE Magazine.

Inspiration:

Table of Contents Template

For my table of contents template, I decided to replicate similar magazine table of contents. I chose to get my inspiration on format, fonts, and design from Women's Health magazine, a magazine I have previously researched. My group and I are going in order of months, being December-March of 2019. I chose a bold, but eligible font for the date on the top to stand out to the reader. I included the name of the magazine under the date in a smaller font but all caps, as a way of promotion to the audience reading. I chose a black color for all the words to provide cleanliness and structure, so when I include a picture or two on the left, it can include color, thus balancing the color on the page. The subheadings of "food, exercise and beauty/wellness" are in all caps and bold. This was a replication of Women's Health as a way to draw the readers eyes to it, so they are able to be directed to the correct page efficiently. The format I chose was a "two content" type layout with a photo on the left and information on the right. Women's Health Magazines usually have 2-3 table of contents pages separated by ads, and are all different types of layouts. They are usually fun and different, but can still be easily followed. I included a large majority of the articles and their corresponding page numbers, set under a specific category, to help the audience be directed to their desired place quickly and orderly.

Inspiration: