Target Audience Research- Shape Magazine

My magazine's target audience is gender neutral, ages teenager (13-14) and up to around middle age (40-45). Since the magazine is centered around Sarasota, the target audience location is anyone living in Sarasota or surrounding areas in Florida, or even by the coast. The general audience is anyone trying to get in shape or just stay healthy through food, exercise and self care. We would sell/distribute to only Florida locations. Shape magazine is a magazine we previously researched, being a representation of our magazine's goal to look like and act like. Their target audience is a female audience, ages 25-39 who are most likely educated, employed or a mom who are wanting to better themselves. Our target audiences are similar based on the age group being teens or 20s to age 40, including women as a goal for a healthy lifestyle and audiences being smart or intelligent wanting to better themselves. Shape magazine's marketing techniques involve digital advertising. For digital, they advertise and market through social media apps like Pinterest, Instagram, Facebook and Twitter by featuring appealing fitness or health related photos, magazine articles and inspirational quotes or tips that relate to their mission statement. The thing that makes our magazines marketing different is that Shape Magazine made a decision a couple years ago to only publish digitally, no longer printing paper. My magazine will advertise both digitally and in print to appeal to both audiences and ultimately sell more magazines. They advertise their brand through social media, ad pop ups on websites, and online websites like FitnessMagazine.com. For my magazine, we want to market it digitally through social media sites like Instagram, Snapchat, Twitter and Facebook, have our own website, and showcase our name in Florida channel commercials. In print, we would go to healthy food places or gyms and give out cards with our name on them, sell our magazine in stores, and go to marathons or workout events and sell our name to the public with free samples and products.

Shape Magazine no longer advertises their magazine through print, which is not something my magazine would like to do, as selling in print will reach a larger audience. But, Shape magazine advertises largely to social media and through their website. Here is their most popular platform, being Instagram, where they digitally reach out to any health related audiences that are involved in social media. They also have Twitter, Pinterest, Facebook and Shape.com.

Shape magazine also hold events to help advertise their magazine. Here is one of their events where healthy lifestyle representatives came to encourage a wellness life to their audience. Their goals were advertised on walls and their articles were listed all over the event. Events like this grow audiences and encourage everyone to get in shape, which is a major goal for my magazine. We would like to hold health related events like these as sell our magazine to those people. 

Here is Shape Magazine's Target Audience Demographic for 2019: