Target Audience Research- Women's Health Magazine

Women's Health Magazine has a total audience of 37 million readers (18,782,000 total adults and 16,335,000 women) in print, digital and social media, Women's Health magazine has a demographic that consists of 63.6% with an education , 62.1% employed, 61.4% married, and 38.6% single, as well as a median HHI of $70,989, and an age range of 18-50, plus millenials. Women's Health magazine's target audience of women in the middle age range is identical to Sota' Wellness's target audience, although Sota' Wellness focuses on a wider range of ages including both women and men.
They focus on sharing their magazine to their target audience through digital and print, which is what my magazine will do. They sell their print versions in doctors offices and local stores, which is similar to our plan of doctors offices, gyms and local businesses. They advertise digitally through Facebook, Pinterest, Instagram and more. Doing these techniques and selling where they do, increases their audience and helps draw the readers and buyers in. In order for Sota' Wellness to be successful, we need to have a wide range of target audiences and advertising techniques. One good technique that Women's Health magazine does to sell their magazine to their target audience is organizing events or participating in health-related events or runs, and selling their product. Those people are already committed to health, fitness and wellness and will help draw in a larger audience.

Here is their 2019 Target Audience Demographic:

Womens Health Magazine advertises through all forms of social media, here is the magazine's twitter account, which helps in attracting to the younger demographic audiences. This is an advertising technique 'Sota Wellness strives to achieve, which will grow the audience, appealing to anyone online through the various forms like facebook and instagram.

To advertise new issues, especially print versions of the magazine, Women's Heath Magazine holds special events where a celebrity will introduce the magazine and will describe to the audience how they achieved their healthy wellness lifestyle and what is featured about them in that particular issue.