CCR Draft #2

Question: How does your product engage with audiences and how would it be distributed as a real media text?

My magazine reaches out to audiences who are wanting to pursue a healthier lifestyle. We engage with said audiences by relating to the people of Sarasota and helping them by providing solutions through articles full of tips, support and examples. By writing the articles we put in our magazine issues, we help the people of Sarasota to achieve their goals by writing on topic areas of food, exercise, apparel and overall wellness. Initially, we draw in our audiences by our eye-catching cover pages, fit and toned cover models, and our most popular featured articles on the front. Once we engage with our target audiences and they are introduced to the magazine, our articles and use of conventions will then form that official connection, encouraging them to be healthy.

To achieve such things, we must distribute our product through both traditional and digital distribution. The most popular form of distribution is digital, due to the new age and common demographics of our target audiences. Our magazine has its own website, www.SotaWellnessMag.com, where it can be reached and advertised on our various social media accounts at @sotawellnessmag. Audiences can reach our articles and most recent issue by following the links posted, that bring them to our website, where they can view our magazine in full. Also as part of my group and I's distribution plan, we will utilize the marketing of internet ads and business partnerships to bring audiences to our website. Through internet ads, our branding will be shown on several websites, linking more diverse groups of audiences to our website, which in turn will grow our audiences as they engage with our real media text product. By promoting health, fitness, and wellness, we will spread our purpose and sayings on various health websites, drawing in and engaging with more audiences.

To achieve engagement with our audience and distribute our product successfully, we will also distribute the traditional/print route. By distributing our print magazines in local grocery stores, doctors offices and gyms, we can engage with the middle age/older demographic of people in Sarasota who want to achieve their wellness goal that is represented in our product. To distribute these magazines, we will use South Premium Distribution as our primary distribution method, dispersing our magazine to locations in Sarasota and further. This company distributes to local venues, markets and events, so our magazine would reach a wide variety of social groups, especially along the southwestern coast. Our magazine can be reached by younger audiences best through distribution in doctors offices and grocery stores, where the magazine is in easy reach and is eye-catching and they can gain more interest. To conclude, using the wide variety of distribution techniques listed above, my group and our magazine product can engage with more audiences on a large spectrum of ways.