Distribution Plan

For my magazine, 'Sota Wellness, we have done the research and I have compiled a plan for distribution that consists of both traditional and digital methods. For traditional methods, we will want to use South Florida Premium Distribution as our distribution agency, or an alternate local distribution agency that delivers in the Florida state area. We will be distributing a new print issue every month, including new and up to date articles on wellness.  Our print magazine will be distributed to every city's local market store and premium doctors offices. This traditional method of distribution will be the way 'Sota Wellness can spread its knowledge through print magazine techniques as opposed to digital magazine techniques. For digital methods, we will want to distribute via a website, social media, and an app. For the website, it will be named 'SotaWellness.com, and we will distribute our monthly issue by category. Each category of wellness will feature articles from our recent issue. At the bottom of the website there will be alternate ways of distribution like digital subscriptions and emails, where readers can view our most recent issue online, being notified digitally or through email. For our social media, we will distribute our featured articles through apps like Instagram, Snapchat, Twitter and Facebook. For example, on Instagram, we will have an account called 'Sota Wellness and will make a post every day relating to wellness. But to distribute our magazine, we will advertise an article in a post and then link it to our website where the audience can view the full article. Through this, distribution will be effective for growing our audience due to recent increased interest in the digital versions of magazines. Finally, we will want to have our very own app, 'Sota Wellness. The app will include recent issues of the magazine and will feature the full length articles from them. The distribution of our magazine in digital form over an app will be a great way to find wellness tips and recent articles from our magazine, quick and easily. Doing this will achieve our ultimate goal of a wellness lifestyle for our audiences, as the digital age is growing. It will be easier to access our distribution of our magazine through app, website or social media form.