CCR Draft #1

Question: How does your product use or challenge conventions and how does it represent social groups or issues?

My magazine, Sota' Wellness, uses several conventions of wellness magazines. I did this through design techniques, similar format and layouts, and article composition. I used very similar design and layout techniques for my magazine like, cover layout and color scheme, table of contents format, and article layout. For my cover page, I used format conventions like having a model centered largely on the page, having the model's head cover a part of the title, and having subtexts surrounding the model. I also used several stylistic conventions like, having a white/plain background, using up to 3 colors in different varieties, and having the subtexts be in different fonts and sizes. For the table of contents, I found conventions like having the content take up half the page while the other half contained pictures,  having a variety of wellness photos, having the date in large font at the top, line shapes to separate content, and their name website and social media displayed at the bottom/top of the page. Finally, for my article I used conventions like using 2-3 columns per page, including 1-3 pictures per page, talking about the topic and relating it back to health and fitness, discussing its benefits surrounding wellness, including branding at bottom or top of pages, and having visuals with captions embodied into the article. I found all of these conventions to be very commonly used within wellness magazines and decided to include all of them in my own magazine,thus ensuring success.

My magazine and its conventions represent our general target audience as well as our social groups. Sota' Wellness' purpose is to make content and articles that engage our target audience and help them achieve a healthier/wellness lifestyle. The social groups we represent are men and women of any age, generally middle class, who are trying to have a wellness lifestyle. For my issue specifically, I am representing any age group of people, living in Sarasota, who are wanting to eat healthier. I demonstrate how and why that audience can have a healthier diet and achieve their overall goal of a living a healthier lifestyle.