Health Magazine has a target audience of about 9 million readers, which is higher than Sota Wellness' reach, but is always a goal. Health Magazine has an audience of about 32% male and 68% women, which is my magazine's target gender audience, including both men and women, but more centered around women. Our magazines have identical mission statements relating to giving inspiration and advice to people wanting to live a healthy and happy life. Health Magazine's target age audience is a median of 50 years of age, which although is a lot higher than my magazine's target audience, my magazine believes any age can achieve their healthy lifestyle goals as displayed in our Sarasota based magazine. Health Magazine markets their products through both print and media. Through print, they sell their magazines to grocery stores and doctors offices. This is similar to our magazines goal of marketing, having it in all local grocery stores and in the waiting rooms of various doctors offices. Through media, they advertise on all social media websites (Facebook, Instagram, Twitter and Pinterest) and they have their own website called Health.com that displays images and articles surrounding their most recent issues. For my magazine, Sota Wellness would have its own website so we are able to reach out to the younger ages online and in social media, to eventually reach out to all age groups and genders of the Sarasota, Florida area.
Other than being viewed in print version in doctors offices and grocery stores, Health Magazine advertises through social media. Here is their Instagram page, which is one of their most popular ways to reach and connect with their target audiences, other than their Pinterest and Facebook. Again, this is a technique my magazine wants to achieve, so we can grow and reach out to our target audiences more.
Health Magazine holds events to advertise their magazine, especially to health and fitness lifestyle striving audiences. In this photo below, they are holding a cardio class to help show their audiences what theyre goal as a magazine is and how they can achieve it. This appeals to both digital and real life audiences, as their magazine is advertised in person at the event, and digitally through Instagram. This is an advertising technique my magazine would like to try, as it would grow our audience numbers and, in turn, help advertise the lifestyle we want the people of Sarasota to achieve.
Health Magazine's Target Audience Media Kit for 2019:
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