Friday, April 19, 2019
Final Submission
For my final magazine submission, I made very minimal revisions and edits to the 3rd quarter submission. The first thing I did was I noticed the table of contents and cover page were significantly darker in background color than the 2 article pages. So, I changed the background to a lighter grey, almost white. Doing this helped the content stand out more and add a sense of fluidity throughout the entire submission. Second, I noticed all the pages had a border around the edges from making them in publisher. So I cropped each page and removed the borders. Next, I added more branding to the bottoms of the pages. Finally, I noticed the 2 article pages had page numbers at the bottom that did not match the correct sides that corresponded with the flat plan. Unfortunately, my publisher document for my article pages crashed and I couldn't open the document, being left with the jpeg versions of the pages.
Thursday, April 18, 2019
Thursday, April 4, 2019
CCR Draft #4
Question: How did you integrate technologies--software, hardware and online --in this project?
Technology software and online internet were all very crucial to the success of my magazine product. To begin this project, we used the internet through our research processes. I was able to research the different types of magazines and figure out what my interests were. Then after deciding what I wanted to make my magazine on, I was able to use online resources and websites to find information on common health and fitness magazines. Through the use of online websites, I was able to find and use conventions, provide examples for research, and replicate common techniques for advertising and distribution. I used the website blogger as a way to showcase my progression of the magazine, by posting several blog posts weekly and contributing to the final product. I also used other technologies like social media. As a way to advertise and distribute my magazine, my group and I used Instagram, Twitter, and Pinterest to create accounts and advertise our product there. For the use of software programs, I used many like Microsoft Publisher, Microsoft Word and Adobe Photoshop. I was able to use these programs through the use of technology and my laptop computer. In Microsoft Word, I was able to type up my entire 2 page article. Doing this, I was able to easily convert the article into Microsoft Publisher, putting it into the proper format and columns. Microsoft Publisher was the software program that I utilized the most. Using Microsoft Publisher, I was able to format and create all 4 pages of my magazine. I was able to make word art, add shapes and formatting, alter photos and captions, and add page numbers and branding. Using these techniques, I was able to create a magazine that looked professional and followed common conventions of wellness magazines. Finally, I used the software program, Adobe Photoshop. I used this only to cut out and object from an image. I did this 2 times, once for my cover page and once for my table of contents. For both, I used the lasso tool to cut out a specific shape from an image, where I was able to convert that shape to an image and insert it into my magazine pages. The last piece of technology I used was cameras. To get all the pictures of my model for my cover page, table of contents athletic photos, and Fresh Kitchen 2 page article photos, I had to use a camera. I used the Canon Rebel t6i to get all of the photos, whereas I was able to transfer them from the camera to Microsoft Publisher. All of these technology techniques were integrated into the making of my product and all contributed to the success of the magazine.
Technology software and online internet were all very crucial to the success of my magazine product. To begin this project, we used the internet through our research processes. I was able to research the different types of magazines and figure out what my interests were. Then after deciding what I wanted to make my magazine on, I was able to use online resources and websites to find information on common health and fitness magazines. Through the use of online websites, I was able to find and use conventions, provide examples for research, and replicate common techniques for advertising and distribution. I used the website blogger as a way to showcase my progression of the magazine, by posting several blog posts weekly and contributing to the final product. I also used other technologies like social media. As a way to advertise and distribute my magazine, my group and I used Instagram, Twitter, and Pinterest to create accounts and advertise our product there. For the use of software programs, I used many like Microsoft Publisher, Microsoft Word and Adobe Photoshop. I was able to use these programs through the use of technology and my laptop computer. In Microsoft Word, I was able to type up my entire 2 page article. Doing this, I was able to easily convert the article into Microsoft Publisher, putting it into the proper format and columns. Microsoft Publisher was the software program that I utilized the most. Using Microsoft Publisher, I was able to format and create all 4 pages of my magazine. I was able to make word art, add shapes and formatting, alter photos and captions, and add page numbers and branding. Using these techniques, I was able to create a magazine that looked professional and followed common conventions of wellness magazines. Finally, I used the software program, Adobe Photoshop. I used this only to cut out and object from an image. I did this 2 times, once for my cover page and once for my table of contents. For both, I used the lasso tool to cut out a specific shape from an image, where I was able to convert that shape to an image and insert it into my magazine pages. The last piece of technology I used was cameras. To get all the pictures of my model for my cover page, table of contents athletic photos, and Fresh Kitchen 2 page article photos, I had to use a camera. I used the Canon Rebel t6i to get all of the photos, whereas I was able to transfer them from the camera to Microsoft Publisher. All of these technology techniques were integrated into the making of my product and all contributed to the success of the magazine.
Tuesday, April 2, 2019
CCR Draft #3
Question- How did your production skills develop throughout the project?
At the start of the production of this magazine, I only had experience in Microsoft Word, Microsoft Powerpoint and a little experience in Photoshop. This background was able to help me work my way through Microsoft Publisher (where I made my magazine) and make a cut out through Adobe Photoshop. For skills I previously had outside of the computer, I had a very good amount of experience with a camera (not my cellphone), I had some background in how to carry out a photoshoot, and had minimal experience in editing pictures. Through the process of making this magazine, all my skills regarding camera work, photoshoots, editing photoshoots and scheduling improved a great deal. My techniques regarding scheduling photoshoots and interviews were something that I have never done before. During the process, I was able to successfully schedule photoshoots and interviews with both Grant Calvin and Jordan Feathers, who both work at Fresh Kitchen. After this project, I would say I got a great start in my scheduling skills and plan on using them in the future.
Through the technology side of production skills, I learned many things throughout Microsoft Publisher and Adobe Photoshop. For Microsoft Publisher, I learned how to set up a layout, add word art for titles and subtexts, justify my articles, add and edit photos, and add shapes and text boxes. For Adobe Photoshop, I learned how to cut an object out of a photo, edit and use new color tools, refine photo quality and make layers.
With the skills I developed in camera work and scheduling photoshoots/interviews, I was taught better time management and how to effectively control my schedule. These techniques can be carried onto several other things in life like work, school and extra curriculars, which is very beneficial in the end. I believe these production techniques thoroughly showed through in my work and progression from midterm submission till now.
Through the technology side of production skills, I learned many things throughout Microsoft Publisher and Adobe Photoshop. For Microsoft Publisher, I learned how to set up a layout, add word art for titles and subtexts, justify my articles, add and edit photos, and add shapes and text boxes. For Adobe Photoshop, I learned how to cut an object out of a photo, edit and use new color tools, refine photo quality and make layers.
With the skills I developed in camera work and scheduling photoshoots/interviews, I was taught better time management and how to effectively control my schedule. These techniques can be carried onto several other things in life like work, school and extra curriculars, which is very beneficial in the end. I believe these production techniques thoroughly showed through in my work and progression from midterm submission till now.
Friday, March 29, 2019
CCR Draft #2
Question: How does your product engage with audiences and how would it be distributed as a real media text?
My magazine reaches out to audiences who are wanting to pursue a healthier lifestyle. We engage with said audiences by relating to the people of Sarasota and helping them by providing solutions through articles full of tips, support and examples. By writing the articles we put in our magazine issues, we help the people of Sarasota to achieve their goals by writing on topic areas of food, exercise, apparel and overall wellness. Initially, we draw in our audiences by our eye-catching cover pages, fit and toned cover models, and our most popular featured articles on the front. Once we engage with our target audiences and they are introduced to the magazine, our articles and use of conventions will then form that official connection, encouraging them to be healthy.
To achieve such things, we must distribute our product through both traditional and digital distribution. The most popular form of distribution is digital, due to the new age and common demographics of our target audiences. Our magazine has its own website, www.SotaWellnessMag.com, where it can be reached and advertised on our various social media accounts at @sotawellnessmag. Audiences can reach our articles and most recent issue by following the links posted, that bring them to our website, where they can view our magazine in full. Also as part of my group and I's distribution plan, we will utilize the marketing of internet ads and business partnerships to bring audiences to our website. Through internet ads, our branding will be shown on several websites, linking more diverse groups of audiences to our website, which in turn will grow our audiences as they engage with our real media text product. By promoting health, fitness, and wellness, we will spread our purpose and sayings on various health websites, drawing in and engaging with more audiences.
To achieve engagement with our audience and distribute our product successfully, we will also distribute the traditional/print route. By distributing our print magazines in local grocery stores, doctors offices and gyms, we can engage with the middle age/older demographic of people in Sarasota who want to achieve their wellness goal that is represented in our product. To distribute these magazines, we will use South Premium Distribution as our primary distribution method, dispersing our magazine to locations in Sarasota and further. This company distributes to local venues, markets and events, so our magazine would reach a wide variety of social groups, especially along the southwestern coast. Our magazine can be reached by younger audiences best through distribution in doctors offices and grocery stores, where the magazine is in easy reach and is eye-catching and they can gain more interest. To conclude, using the wide variety of distribution techniques listed above, my group and our magazine product can engage with more audiences on a large spectrum of ways.
My magazine reaches out to audiences who are wanting to pursue a healthier lifestyle. We engage with said audiences by relating to the people of Sarasota and helping them by providing solutions through articles full of tips, support and examples. By writing the articles we put in our magazine issues, we help the people of Sarasota to achieve their goals by writing on topic areas of food, exercise, apparel and overall wellness. Initially, we draw in our audiences by our eye-catching cover pages, fit and toned cover models, and our most popular featured articles on the front. Once we engage with our target audiences and they are introduced to the magazine, our articles and use of conventions will then form that official connection, encouraging them to be healthy.
To achieve such things, we must distribute our product through both traditional and digital distribution. The most popular form of distribution is digital, due to the new age and common demographics of our target audiences. Our magazine has its own website, www.SotaWellnessMag.com, where it can be reached and advertised on our various social media accounts at @sotawellnessmag. Audiences can reach our articles and most recent issue by following the links posted, that bring them to our website, where they can view our magazine in full. Also as part of my group and I's distribution plan, we will utilize the marketing of internet ads and business partnerships to bring audiences to our website. Through internet ads, our branding will be shown on several websites, linking more diverse groups of audiences to our website, which in turn will grow our audiences as they engage with our real media text product. By promoting health, fitness, and wellness, we will spread our purpose and sayings on various health websites, drawing in and engaging with more audiences.
To achieve engagement with our audience and distribute our product successfully, we will also distribute the traditional/print route. By distributing our print magazines in local grocery stores, doctors offices and gyms, we can engage with the middle age/older demographic of people in Sarasota who want to achieve their wellness goal that is represented in our product. To distribute these magazines, we will use South Premium Distribution as our primary distribution method, dispersing our magazine to locations in Sarasota and further. This company distributes to local venues, markets and events, so our magazine would reach a wide variety of social groups, especially along the southwestern coast. Our magazine can be reached by younger audiences best through distribution in doctors offices and grocery stores, where the magazine is in easy reach and is eye-catching and they can gain more interest. To conclude, using the wide variety of distribution techniques listed above, my group and our magazine product can engage with more audiences on a large spectrum of ways.
Wednesday, March 27, 2019
CCR Draft #1
Question: How does your product use or challenge conventions and how does it represent social groups or issues?
My magazine, Sota' Wellness, uses several conventions of wellness magazines. I did this through design techniques, similar format and layouts, and article composition. I used very similar design and layout techniques for my magazine like, cover layout and color scheme, table of contents format, and article layout. For my cover page, I used format conventions like having a model centered largely on the page, having the model's head cover a part of the title, and having subtexts surrounding the model. I also used several stylistic conventions like, having a white/plain background, using up to 3 colors in different varieties, and having the subtexts be in different fonts and sizes. For the table of contents, I found conventions like having the content take up half the page while the other half contained pictures, having a variety of wellness photos, having the date in large font at the top, line shapes to separate content, and their name website and social media displayed at the bottom/top of the page. Finally, for my article I used conventions like using 2-3 columns per page, including 1-3 pictures per page, talking about the topic and relating it back to health and fitness, discussing its benefits surrounding wellness, including branding at bottom or top of pages, and having visuals with captions embodied into the article. I found all of these conventions to be very commonly used within wellness magazines and decided to include all of them in my own magazine,thus ensuring success.
My magazine and its conventions represent our general target audience as well as our social groups. Sota' Wellness' purpose is to make content and articles that engage our target audience and help them achieve a healthier/wellness lifestyle. The social groups we represent are men and women of any age, generally middle class, who are trying to have a wellness lifestyle. For my issue specifically, I am representing any age group of people, living in Sarasota, who are wanting to eat healthier. I demonstrate how and why that audience can have a healthier diet and achieve their overall goal of a living a healthier lifestyle.
My magazine, Sota' Wellness, uses several conventions of wellness magazines. I did this through design techniques, similar format and layouts, and article composition. I used very similar design and layout techniques for my magazine like, cover layout and color scheme, table of contents format, and article layout. For my cover page, I used format conventions like having a model centered largely on the page, having the model's head cover a part of the title, and having subtexts surrounding the model. I also used several stylistic conventions like, having a white/plain background, using up to 3 colors in different varieties, and having the subtexts be in different fonts and sizes. For the table of contents, I found conventions like having the content take up half the page while the other half contained pictures, having a variety of wellness photos, having the date in large font at the top, line shapes to separate content, and their name website and social media displayed at the bottom/top of the page. Finally, for my article I used conventions like using 2-3 columns per page, including 1-3 pictures per page, talking about the topic and relating it back to health and fitness, discussing its benefits surrounding wellness, including branding at bottom or top of pages, and having visuals with captions embodied into the article. I found all of these conventions to be very commonly used within wellness magazines and decided to include all of them in my own magazine,thus ensuring success.
My magazine and its conventions represent our general target audience as well as our social groups. Sota' Wellness' purpose is to make content and articles that engage our target audience and help them achieve a healthier/wellness lifestyle. The social groups we represent are men and women of any age, generally middle class, who are trying to have a wellness lifestyle. For my issue specifically, I am representing any age group of people, living in Sarasota, who are wanting to eat healthier. I demonstrate how and why that audience can have a healthier diet and achieve their overall goal of a living a healthier lifestyle.
Wednesday, March 13, 2019
Revision #3- Article
For my 2 page article spread, I made a lot of changes, as it was the area needed for most improvement. The revisions I needed to make were decreasing picture opacity, making the font larger for the article and captions, adding more branding, and adjusting picture sizes. To start, I first decreased the opacity of my first article photo. I got many comments saying the photo was difficult to see and disrupted with the overall design/"look" of the page. I decreased it from brightness 70% contrast 40% to brightness 60% contrast 50%. This helped make the photo more visible and appealing. Next, I increased the font size of the article text because when I did a viewing of it, the article was hard to read due to the size of the words. I could only increase the font size so much, due to the long length of my article and the little space provided . I went from 10 - 11.5 on my article font size and 7 - 9/10 for my caption sizes. Next, I added more branding to the bottom of my page. I didn't want to add too much, so I added our Instagram/Twitter account name "@sotawellnessmag" to the bottom corner. I did this for both article pages, which then helps advertise our digital distribution more. Finally, I adjusted picture sizes. When moving around the font sizes, it varied the spacing more, causing me to decrease the first picture on my first page, decrease the picture of the food, and increase the picture of the restaurant. Doing this helped make my page more eligible and clear/easy to follow, as well as improve the look of the two-page article spread to look more like a realistic magazine article.
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Friday, March 8, 2019
Revision #2 - Cover
For my cover design I didn't receive very many improvements, but actually received many compliments. Many compliments said that it looked a lot like a real magazine cover page, especially the wellness type magazines. But, a few improvements were stated saying some of the fonts were bland, the background was white and too plain, and some of the subtexts needed to be moved around or enlarged. So, the first revision I made to the midterm cover page submission was move around and enlarge some of the subtexts. I enlarged the black circle and increased the font size by 4 points because during the viewing, the words were too small and hard to read. I made a few other small adjustments like moving "The Wellness Lifestyle" to the right to center out the page more, making it more eligible. Next, I changed the fonts from Calibri to Courier New on the pink and black captions under the subtexts. This made the fonts more fun and eye-catching, opposed to the bland and boring font they used to be. I decided to not revise any of the subtext fonts because they replicate how a real magazine cover looks, and are already so exciting and different. The final revision I made was changing the background from a white/light grey color to a darker grey color. I did this to make the cover "pop" more and blend the colors better, but to also keep with the simplistic/plain background style that is seen on almost every wellness magazine cover. Although all these revisions were very minimalistic, it did improve the overall look of the page, made it more pleasing to the eye, easier to read, and still mimic real wellness magazine covers.
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Wednesday, March 6, 2019
Distribution Plan
For my magazine, 'Sota Wellness, we have done the research and I have compiled a plan for distribution that consists of both traditional and digital methods. For traditional methods, we will want to use South Florida Premium Distribution as our distribution agency, or an alternate local distribution agency that delivers in the Florida state area. We will be distributing a new print issue every month, including new and up to date articles on wellness. Our print magazine will be distributed to every city's local market store and premium doctors offices. This traditional method of distribution will be the way 'Sota Wellness can spread its knowledge through print magazine techniques as opposed to digital magazine techniques. For digital methods, we will want to distribute via a website, social media, and an app. For the website, it will be named 'SotaWellness.com, and we will distribute our monthly issue by category. Each category of wellness will feature articles from our recent issue. At the bottom of the website there will be alternate ways of distribution like digital subscriptions and emails, where readers can view our most recent issue online, being notified digitally or through email. For our social media, we will distribute our featured articles through apps like Instagram, Snapchat, Twitter and Facebook. For example, on Instagram, we will have an account called 'Sota Wellness and will make a post every day relating to wellness. But to distribute our magazine, we will advertise an article in a post and then link it to our website where the audience can view the full article. Through this, distribution will be effective for growing our audience due to recent increased interest in the digital versions of magazines. Finally, we will want to have our very own app, 'Sota Wellness. The app will include recent issues of the magazine and will feature the full length articles from them. The distribution of our magazine in digital form over an app will be a great way to find wellness tips and recent articles from our magazine, quick and easily. Doing this will achieve our ultimate goal of a wellness lifestyle for our audiences, as the digital age is growing. It will be easier to access our distribution of our magazine through app, website or social media form.
Thursday, February 28, 2019
Distribution Research- Digital (Men's Health)
Men's Health Magazine has a similar target audience to my magazine, incorporating fitness and wellness lifestyles but specifically in men. Men's Health publishes their magazine digitally and traditionally. Through their digital distribution, they have a website (MensHealth.com) and an IPhone digital app (Men's Health Fitness Trainer). On their website they feature the main topics of weight loss, fitness, sex life, style and heart health. Through this they feature and distribute main articles and tips from their most recently published magazine of that month, expanding further upon them. On their app, Men's Health specifically focuses on distribution of their fitness articles of the recent monthly issue. They feature the new and improved workout techniques, individual exercises to perform for each specific body part and tips on how to stay fit and healthy. They launched the app back in 2009, being one of the first digital app distribution magazines, and has recently added style and grooming tips from recent monthly issues. Men's Health also distributes featured articles over several different social media platforms like Instagram, Twitter, Facebook and more. In these social media apps they will either distribute their magazine by advertising it on a post and linking it to their website where they can view the whole magazine, or will distribute by posting article titles and "sneak peeks" where readers can view some article content. Men's Health magazine helps distribute their magazine and articles via email as well. Through their website, readers can subscribe or be attached to their digital newsletter, and notifications will be sent to their device personally where the magazine distribution can be viewed from there. Through all these digital techniques, Men's Health is able to distribute their digital magazine and featured articles from their website, app, and social media. These are all techniques I would personally prefer to use when distributing my magazine, as I believe the use of social media, apps and websites will increase audience and grow the distribution of my magazine more. The use of digital distribution is effective to younger audiences or ages up to 40, which is my general target audience range, as social media and the digital age is continuing to grow everyday.
Wednesday, February 27, 2019
Distribution Research- Digital (Self Magazine)
Self Magazine is a wellness magazine that I had previously researched, that has a very similar target audience. For distribution of their magazine, back in 2016, Self magazine switched from both digital and traditional distribution to only digital. They distribute on their website, Self.com, focusing on service, inclusivity and community. They now feature several wellness based celebrities as their exclusive digital contributors to grow their audience and apply to their "body positivity" goal as a magazine. They distribute their magazine monthly with new issues covering everything related to wellness and more. Self.com also includes ways to subscribe to their online magazine or sign up for their newsletter. Through this, self magazine can distribute their magazine via email or digital notifications to let readers know when there is a new issue out and how they can find it on their website. As a way to digitally distribute their articles, not through their website, Self magazine features articles and topics of their new issue through social media. They will post on their Instagram, Facebook, Twitter or Pinterest and discuss their recent articles or pressing issues, regarding wellness, that are featured in their recent issue. From the distribution through social media, they will include links to their website to view the full article and any other articles that may catch their interest. These are all techniques I would like to use when I digitally distribute 'Sota Wellness. I would like to distribute specific articles and recent magazine issues through our own personal website, called 'SotaWellness.com. To grow my audience, I will distribute articles and topics featured in recent issues through social media posts. I would also like to have my own Snapchat story, where people who use Snapchat can subscribe to my magazine story where featured articles would be located. Through my own website and social media distribution, 'Sota Wellness will grow its audiences and readers.
Tuesday, February 26, 2019
Distribution Research- Traditional (Women's Health)
For Women's Health Magazine, they are one of the few magazines that still continues to distribute print versions of their magazine. Their leading distribution agency is RNA Distribution. Through this agency, Women's Health is able to distribute globally, but mostly in the UK and USA. With RNA Distribution, Women's Health Magazine is distributed in print throughout libraries, book stores, and local grocery stores throughout the front check lanes. At a local standpoint, magazines like Women's Health and other wellness magazines are distributed by South Florida Premium Distribution Inc. This is the top distribution agency of South Fl and circulate magazines by how and when the publisher would prefer. Then deliver is areas from Miami to Orlando and distribute weekly, in bulk, or zonal. Specifically for Women's Health, the magazine will agree to a partnership, decide on amount, when and how they would like it distributed, the distribution company will receive the bulk of magazines and the company will distribute to the specific locations. This is the effective, traditional way magazines like Women's Health can distribute their magazines when and where they prefer, to get their intended result. This way, print magazine distribution will increase target audiences and make their magazine more well-known to the public.
Friday, February 15, 2019
Revision #1 -Table of Contents
The first revision I decided to make to my Mid Term Submission was change the table of contents layout to be more easy to read and replicate a real table of contents more. Some suggestions that were given were to have a more inviting and exciting font, switch my pictures to match the theme of the page and replicate other group members magazines, add a background color to make the page more pleasing to the eye, and increase font size to make the information more eligible. The format for my table of contents was easy to follow and understand, as I got back in comments from my peers, so I decided not to change that. I got compliments on my pictures, saying that they match my overall theme very well, but a few of my peers let me know that the pictures would be better switched as the picture of the Ringling Bridge would appeal to more to my Sarasota residents target audience. So, I switched the pictures and decided to photoshop the now top picture model out from her background so it is just an image of her running. This was a technique used in another group members magazine, and Shape Magazine which is a magazine I researched. It helps create some separation between the identical images on the table of contents. Next, I made my font larger and more 'inviting/fun'. I got many comments saying the TOC font was hard to read (based on size) and was bland. So, I switched to teckton pro condensed font from calibri font and I changed the font size from 14-20. Changing the font style from basic lettering to a more fun and pleasing font helped add texture, variation and excitement to the page. I made the lettering larger from 14-20 to help make sure the words are eligible to the readers an our target audiences . Finally I added a background color to my TOC. Before it was a bland white color, but after comments saying the background was too plain, I changed it to a light grey color. I did this because I didn't want to stray too far away the theme colors of the page and wanted to create a sense of simplicity, but also wanted to add a little bit of color.
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Thursday, February 14, 2019
Marketing Plan
Based on the research I have been doing on health and fitness magazine marketing and target audience, my group and I plan to have similar marketing strategies. These strategies will help sell our magazine as efficiently and effectively as possible. The best way to market my magazine is by spreading influence over social media posts, sponsoring events, print ads and business partnerships.
Social Media-
For a social media post, our magazine Sota' Wellness will be on digital apps like Instagram, Facebook, Twitter and Pinterest. Having being widely spread over several social media platforms our audience will increase and appeal more to our younger/middle aged age groups, which includes both men and women at any income level. Although we can't appeal to just Sarasota, we can appeal to all of our other demographics as well as surrounding areas in the state of Florida. By marketing through social media, we will brand our magazine by posting photos relating to fitness, healthy food, skin care products, and models wearing workout apparel that appeals to our general purpose statement. We will release new posts that show or advertise our most recent issue, advertising the 'celebrity' figure throughout and occasionally mentioning our featured articles.
-Here is a sample social media post in Instagram, featuring an athlete working out with a caption that is marketing our most recently distributed issue.
Sponsoring Events-
To market our print version of our magazine best, sponsored events would be a very effective way to do so. From prior research, health and fitness magazines take part in sponsoring events like races (5K or triathalons), food or smoothie business opening events, and workout apparel branding events. In these events there will be posters, magazine/article samples, and our brand name on any product being sold. This will increase our target audience numbers, making our demographic larger and selling our magazine to more people who strive to have a wellness lifestyle. In featuring our magazine and name throughout these events, our name will be introduced to many new people, urging them to check out our magazine.
Print Ads-
For print ads, our magazine would be able to be hung up in public places, venues, or even featured in other health/fitness magazines. The use of print ads can appeal to all ages, genders, incomes and social statuses. It will appeal more to older generations due to its exclusion from the internet or social media outlets, but will help sell our printed version of our magazine and appeal to the audiences that aren't normally involved in the internet. By including these print ads in stores, ad spaces in more featured magazines, and in public settings, Sota' Wellness can have a better opportunity of increasing our marketing outlets, thus creating a better and larger demographic. This will introduce a newer, more advanced, educational, and aesthetically pleasing magazine to the people of Sarasota, who have a goal of ringing in the new year with a healthy body and mind.
Social Media-
For a social media post, our magazine Sota' Wellness will be on digital apps like Instagram, Facebook, Twitter and Pinterest. Having being widely spread over several social media platforms our audience will increase and appeal more to our younger/middle aged age groups, which includes both men and women at any income level. Although we can't appeal to just Sarasota, we can appeal to all of our other demographics as well as surrounding areas in the state of Florida. By marketing through social media, we will brand our magazine by posting photos relating to fitness, healthy food, skin care products, and models wearing workout apparel that appeals to our general purpose statement. We will release new posts that show or advertise our most recent issue, advertising the 'celebrity' figure throughout and occasionally mentioning our featured articles.
-Here is a sample social media post in Instagram, featuring an athlete working out with a caption that is marketing our most recently distributed issue.
Sponsoring Events-
To market our print version of our magazine best, sponsored events would be a very effective way to do so. From prior research, health and fitness magazines take part in sponsoring events like races (5K or triathalons), food or smoothie business opening events, and workout apparel branding events. In these events there will be posters, magazine/article samples, and our brand name on any product being sold. This will increase our target audience numbers, making our demographic larger and selling our magazine to more people who strive to have a wellness lifestyle. In featuring our magazine and name throughout these events, our name will be introduced to many new people, urging them to check out our magazine.
Print Ads-
For print ads, our magazine would be able to be hung up in public places, venues, or even featured in other health/fitness magazines. The use of print ads can appeal to all ages, genders, incomes and social statuses. It will appeal more to older generations due to its exclusion from the internet or social media outlets, but will help sell our printed version of our magazine and appeal to the audiences that aren't normally involved in the internet. By including these print ads in stores, ad spaces in more featured magazines, and in public settings, Sota' Wellness can have a better opportunity of increasing our marketing outlets, thus creating a better and larger demographic. This will introduce a newer, more advanced, educational, and aesthetically pleasing magazine to the people of Sarasota, who have a goal of ringing in the new year with a healthy body and mind.
Wednesday, February 6, 2019
Target Audience Research- Women's Health Magazine
Women's Health Magazine has a total audience of 37 million readers (18,782,000 total adults and 16,335,000 women) in print, digital and social media, Women's Health magazine has a demographic that consists of 63.6% with an education , 62.1% employed, 61.4% married, and 38.6% single, as well as a median HHI of $70,989, and an age range of 18-50, plus millenials. Women's Health magazine's target audience of women in the middle age range is identical to Sota' Wellness's target audience, although Sota' Wellness focuses on a wider range of ages including both women and men.
They focus on sharing their magazine to their target audience through digital and print, which is what my magazine will do. They sell their print versions in doctors offices and local stores, which is similar to our plan of doctors offices, gyms and local businesses. They advertise digitally through Facebook, Pinterest, Instagram and more. Doing these techniques and selling where they do, increases their audience and helps draw the readers and buyers in. In order for Sota' Wellness to be successful, we need to have a wide range of target audiences and advertising techniques. One good technique that Women's Health magazine does to sell their magazine to their target audience is organizing events or participating in health-related events or runs, and selling their product. Those people are already committed to health, fitness and wellness and will help draw in a larger audience.
They focus on sharing their magazine to their target audience through digital and print, which is what my magazine will do. They sell their print versions in doctors offices and local stores, which is similar to our plan of doctors offices, gyms and local businesses. They advertise digitally through Facebook, Pinterest, Instagram and more. Doing these techniques and selling where they do, increases their audience and helps draw the readers and buyers in. In order for Sota' Wellness to be successful, we need to have a wide range of target audiences and advertising techniques. One good technique that Women's Health magazine does to sell their magazine to their target audience is organizing events or participating in health-related events or runs, and selling their product. Those people are already committed to health, fitness and wellness and will help draw in a larger audience.
Here is their 2019 Target Audience Demographic:
Womens Health Magazine advertises through all forms of social media, here is the magazine's twitter account, which helps in attracting to the younger demographic audiences. This is an advertising technique 'Sota Wellness strives to achieve, which will grow the audience, appealing to anyone online through the various forms like facebook and instagram.
To advertise new issues, especially print versions of the magazine, Women's Heath Magazine holds special events where a celebrity will introduce the magazine and will describe to the audience how they achieved their healthy wellness lifestyle and what is featured about them in that particular issue.
Wednesday, January 30, 2019
Target Audience Research- Health Magazine
Health Magazine has a target audience of about 9 million readers, which is higher than Sota Wellness' reach, but is always a goal. Health Magazine has an audience of about 32% male and 68% women, which is my magazine's target gender audience, including both men and women, but more centered around women. Our magazines have identical mission statements relating to giving inspiration and advice to people wanting to live a healthy and happy life. Health Magazine's target age audience is a median of 50 years of age, which although is a lot higher than my magazine's target audience, my magazine believes any age can achieve their healthy lifestyle goals as displayed in our Sarasota based magazine. Health Magazine markets their products through both print and media. Through print, they sell their magazines to grocery stores and doctors offices. This is similar to our magazines goal of marketing, having it in all local grocery stores and in the waiting rooms of various doctors offices. Through media, they advertise on all social media websites (Facebook, Instagram, Twitter and Pinterest) and they have their own website called Health.com that displays images and articles surrounding their most recent issues. For my magazine, Sota Wellness would have its own website so we are able to reach out to the younger ages online and in social media, to eventually reach out to all age groups and genders of the Sarasota, Florida area.
Other than being viewed in print version in doctors offices and grocery stores, Health Magazine advertises through social media. Here is their Instagram page, which is one of their most popular ways to reach and connect with their target audiences, other than their Pinterest and Facebook. Again, this is a technique my magazine wants to achieve, so we can grow and reach out to our target audiences more.
Health Magazine holds events to advertise their magazine, especially to health and fitness lifestyle striving audiences. In this photo below, they are holding a cardio class to help show their audiences what theyre goal as a magazine is and how they can achieve it. This appeals to both digital and real life audiences, as their magazine is advertised in person at the event, and digitally through Instagram. This is an advertising technique my magazine would like to try, as it would grow our audience numbers and, in turn, help advertise the lifestyle we want the people of Sarasota to achieve.
Health Magazine's Target Audience Media Kit for 2019:
Thursday, January 24, 2019
Target Audience Research- Shape Magazine
My magazine's target audience is gender neutral, ages teenager (13-14) and up to around middle age (40-45). Since the magazine is centered around Sarasota, the target audience location is anyone living in Sarasota or surrounding areas in Florida, or even by the coast. The general audience is anyone trying to get in shape or just stay healthy through food, exercise and self care. We would sell/distribute to only Florida locations. Shape magazine is a magazine we previously researched, being a representation of our magazine's goal to look like and act like. Their target audience is a female audience, ages 25-39 who are most likely educated, employed or a mom who are wanting to better themselves. Our target audiences are similar based on the age group being teens or 20s to age 40, including women as a goal for a healthy lifestyle and audiences being smart or intelligent wanting to better themselves. Shape magazine's marketing techniques involve digital advertising. For digital, they advertise and market through social media apps like Pinterest, Instagram, Facebook and Twitter by featuring appealing fitness or health related photos, magazine articles and inspirational quotes or tips that relate to their mission statement. The thing that makes our magazines marketing different is that Shape Magazine made a decision a couple years ago to only publish digitally, no longer printing paper. My magazine will advertise both digitally and in print to appeal to both audiences and ultimately sell more magazines. They advertise their brand through social media, ad pop ups on websites, and online websites like FitnessMagazine.com. For my magazine, we want to market it digitally through social media sites like Instagram, Snapchat, Twitter and Facebook, have our own website, and showcase our name in Florida channel commercials. In print, we would go to healthy food places or gyms and give out cards with our name on them, sell our magazine in stores, and go to marathons or workout events and sell our name to the public with free samples and products.
Shape Magazine no longer advertises their magazine through print, which is not something my magazine would like to do, as selling in print will reach a larger audience. But, Shape magazine advertises largely to social media and through their website. Here is their most popular platform, being Instagram, where they digitally reach out to any health related audiences that are involved in social media. They also have Twitter, Pinterest, Facebook and Shape.com.
Shape magazine also hold events to help advertise their magazine. Here is one of their events where healthy lifestyle representatives came to encourage a wellness life to their audience. Their goals were advertised on walls and their articles were listed all over the event. Events like this grow audiences and encourage everyone to get in shape, which is a major goal for my magazine. We would like to hold health related events like these as sell our magazine to those people.
Here is Shape Magazine's Target Audience Demographic for 2019:
Monday, January 14, 2019
Feedback/Revisions
After presenting my Mid Term Submission magazine, I got a good amount of feedback back to me. The feedback was more positive than negative, which boosted my confidence in my magazine submission. I got back things that I did good on my magazine and things I need to improve on in the next quarter. A few of the good things I got back include, good quality/choice of photos, cool and fun "eye catching" fonts, great color choice that helped in creating a central theme, and a clean cover/article layout. Those were all some of my biggest goals in making this magazine and in also replicating magazines researched, so to achieve that was fulfilling. As go the compliments, there was also tips or ideas that could be added to my magazine to bring it to the "next level". There was at least one negative idea in each piece of feedback I received, some very crucial revisions that need to be made, while others will just enhance my magazine. The negative feedback included a hard to follow Table of Contents, too small of fonts on the main article, fonts and subtexts needing more variation, and specific photos weren't as enhanced or bolded as they should be. So, as I went through the negative feedback, I wrote down some of the major revisions I could make to better my 3rd Quarter Submission. Some revisions include, fixing my Table of Contents format to be easier to follow, making my fonts more consistent and fixing sizing of subtexts on my cover page, making my two page spread have larger fonts on the article, lowering the opacity on the main article picture to become more bold, and adding frames to intensify pictures throughout the whole magazine. I am very grateful to have gotten back the feedback that I did. I believe every compliment helped me ensure that what I was doing was great and on the right track. While every negative idea or tip helped me take a step back and re-evaluate a few things. All of the revisions I will make this quarter are going to help my magazine appeal to my target audience more, make it more professional resembling, and help display my overall purpose and central idea I am trying to get across. They will all assist in helping more people of Sarasota become more fit and healthy by the reading of my magazine submission and revision choices I made, based on feedback received.
Friday, January 11, 2019
Use of Conventions
How does your product use or challenge conventions of your genre?
How does it represent social groups and issues?
In my magazine product, I used several conventions used in the magazines we researched. For my group and myself specifically, we used conventions of health and fitness magazines. I used several conventions on my cover page, including a white or solid color background, a fit cover model taking up the whole page with their head covering part of the title, and words/phrases/subtexts of article titles in all fonts and colors surrounding the model. For my table of contents, I used conventions of similar format and layout. I replicated the format of having 3-4 categories of article topics and the genre they fall under, and having one section displaying articles in every issue. They all seemed to have a white/bland background with half the page being words directing to pages and the other half being photos. The table of contents page has the date in large fonts, mine was December of 2019, which was a technique I noticed was commonly used in magazines I researched. For my main article, I used some common conventions of layout of pictures and words, and having the branding/page numbers on the bottom of every page (including the table of contents). Every article I read was separated into 2-3 columns per page, so for my main article talking about a local healthy restaurant, I used 2 columns of words on the first page and 3 on the second. In magazines researched in the same genre, pictures for article were either embedded into the article or had a full page of pictures. I chose the route of embedding my photos into the words of the article. I ended up using a total of 3 pictures, which was a personal choice made, but the photos were set up next to it's identical content and had captions of what was going on in the picture, under the photo and in a smaller font. This technique was a common convention I noticed was regularly used in health and fitness magazines.
My magazine and it's conventions help represent health and fitness people, teen ages and up, in the city of Sarasota. The world commonly runs into the problem of its overweight and obese numbers. So, eating healthy and keeping up with exercise is very important, and this magazine is trying to assist in that, specifically for Sarasota and its people. If you don't keep up with yourself, its easy to harm your health or even worse. So as our magazine applies to teen ages and up residents in Sarasota, we want to give tips, locations, and encouragement to our readers and help our target audience achieve their goals.
How does it represent social groups and issues?
In my magazine product, I used several conventions used in the magazines we researched. For my group and myself specifically, we used conventions of health and fitness magazines. I used several conventions on my cover page, including a white or solid color background, a fit cover model taking up the whole page with their head covering part of the title, and words/phrases/subtexts of article titles in all fonts and colors surrounding the model. For my table of contents, I used conventions of similar format and layout. I replicated the format of having 3-4 categories of article topics and the genre they fall under, and having one section displaying articles in every issue. They all seemed to have a white/bland background with half the page being words directing to pages and the other half being photos. The table of contents page has the date in large fonts, mine was December of 2019, which was a technique I noticed was commonly used in magazines I researched. For my main article, I used some common conventions of layout of pictures and words, and having the branding/page numbers on the bottom of every page (including the table of contents). Every article I read was separated into 2-3 columns per page, so for my main article talking about a local healthy restaurant, I used 2 columns of words on the first page and 3 on the second. In magazines researched in the same genre, pictures for article were either embedded into the article or had a full page of pictures. I chose the route of embedding my photos into the words of the article. I ended up using a total of 3 pictures, which was a personal choice made, but the photos were set up next to it's identical content and had captions of what was going on in the picture, under the photo and in a smaller font. This technique was a common convention I noticed was regularly used in health and fitness magazines.
My magazine and it's conventions help represent health and fitness people, teen ages and up, in the city of Sarasota. The world commonly runs into the problem of its overweight and obese numbers. So, eating healthy and keeping up with exercise is very important, and this magazine is trying to assist in that, specifically for Sarasota and its people. If you don't keep up with yourself, its easy to harm your health or even worse. So as our magazine applies to teen ages and up residents in Sarasota, we want to give tips, locations, and encouragement to our readers and help our target audience achieve their goals.
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