Distribution Research- Traditional (Women's Health)

For Women's Health Magazine, they are one of the few magazines that still continues to distribute print versions of their magazine. Their leading distribution agency is RNA Distribution. Through this agency, Women's Health is able to distribute globally, but mostly in the UK and USA. With RNA Distribution, Women's Health Magazine is distributed in print throughout libraries, book stores, and local grocery stores throughout the front check lanes. At a local standpoint, magazines like Women's Health and other wellness magazines are distributed by South Florida Premium Distribution Inc. This is the top distribution agency of South Fl and circulate magazines by how and when the publisher would prefer. Then deliver is areas from Miami to Orlando and distribute weekly, in bulk, or zonal. Specifically for Women's Health, the magazine will agree to a partnership, decide on amount, when and how they would like it distributed, the distribution company will receive the bulk of magazines and the company will distribute to the specific locations. This is the effective, traditional way magazines like Women's Health can distribute their magazines when and where they prefer, to get their intended result. This way, print magazine distribution will increase target audiences and make their magazine more well-known to the public.